I did a rebranding for Global Design Initiative (GDI 2.0), a global platform founded by five internationally oriented art and design institutions based in London, Cologne, Singapore, Taipei, and Tokyo.

The new identity reinterprets the asterisk as a core visual system representing connectivity, collaboration, and networking. Expanded into modular, interconnected forms, it visualizes GDI as a continuously evolving global network. The system is designed with flexibility at its core, allowing the asterisk to adapt across applications while maintaining a cohesive visual language that supports annual thematic evolution.

I developed the creative direction, brand identity, and custom typographic system for a soap brand rooted in the idea of purity and clarity. Derived from a Latin-inspired name meaning “pure and clear,” the identity was designed to communicate precision, cleanliness, and quiet sophistication. 

The visual system was built upon a modular grid structure inspired by atomic and molecular formations, translating scientific geometry into a contemporary brand language. Through structured typography, spatial balance, and minimal graphic elements, the identity creates a refined yet systematic aesthetic that reflects the brand’s focus on purity and formulation.

Brand identity and website design for the Emerald Hill Conservation Association (EHCA), a voluntary non-profit organization representing residents of the historic Emerald Hill Estate. Inspired by the neighborhood’s Art Nouveau architecture and ornamental details, the identity reinterprets the Davison Art Nouveau typeface into a contemporary logo system that reflects the area’s cultural heritage and timeless character. 

The accompanying website was designed as an interactive digital archive for residents, visitors, and history enthusiasts to explore Emerald Hill’s history and ongoing conservation efforts. Drawing inspiration from Emily of Emerald Hill by Stella Kon, the platform integrates narrative-driven interactions, including the “Ask Emily” feature, creating a more personal and engaging browsing experience.

I worked on the motion design system for the Coca-Cola Museum, located within the new Coca-Cola Vietnam factory—transforming the brand’s legacy and data into dynamic visual sequences that enhance storytelling and shape the visitor experience.

Collaborating with the Asian Film Archive (AFA), I worked on motion design for their special programmes, contributing both conceptually and visually. The project explores the translation of moving images into graphic language—distilling cinematic moments into expressive visual forms that extend beyond the screen.