02.

Global Design Initiative 2.0 - GDI2024

Commissioned by Faculty of Design,
LASALLE | University of Art Singapore

Creative Direction,
Design System,
Application Design
Website Design and Development.

2024, Singapore

I did a rebranding for Global Design Initiative (GDI 2.0), a global platform founded by five internationally oriented art and design institutions based in London, Cologne, Singapore, Taipei, and Tokyo.

The new identity reinterprets the asterisk as a core visual system representing connectivity, collaboration, and networking. Expanded into modular, interconnected forms, it visualizes GDI as a continuously evolving global network. The system is designed with flexibility at its core, allowing the asterisk to adapt across applications while maintaining a cohesive visual language that supports annual thematic evolution.

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