Design by Vu Long © 

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Updated May 2026

Vu Long is a multidisciplinary designer based in Saigon, specializing in the intersection of Branding, Motion, and Digital Experience. 

With a portfolio spanning commercial ventures and cultural initiatives, Vu approaches every project with a dual-focus: striking visual storytelling and seamless user utility. Whether it’s a 3D motion sequence or a complex web interface, his work is defined by a commitment to harmonizing bold aesthetics with functional design.

+(84) 0988 201 604
[email protected]
@veyou.vu (IG Handle)

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04.Ox Street Pop-Up Experience

Commissioned by Ox Street, Carousell Group
Creative Direction,
Spatial Design,
Visual Identity Application,
Production coordination.

2022, Singapore
For Ox Street, at Culture Cartel 2022, I designed a pop-up retail experience centered around the launch of the platform’s new “Authenticated Used Sneakers” feature. Inspired by the Japanese philosophy of wabi-sabi, the space explored themes of imperfection, age, and authenticity — reframing worn sneakers as cultural artifacts rather than secondhand products. The spatial experience combined raw materiality, curated displays, and atmospheric storytelling to showcase both newly released sneakers and authenticated grail pairs with visible signs of wear and history. 

The project aimed to create a quieter and more reflective contrast within the high-energy environment of Culture Cartel.

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Just Like This, Again This Time Exhibition
Global Design Initiative 2.0
The Drawing Paper Issue 01
Ox Street Pop-Up Experience
Meraculus
Emerald Hill Conservation Association
Motion for Coca-Cola Museum
CROSSROADS 2022 Website
Motion for Design Future Forum 2024 - Singapore
Motion for Asian Film Archive [1]
Motion for Asian Film Archive [2]